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We redesigned the Nova BPO website, an outsourcing services company, on current technology and rolled out a combined SEO and Google Ads strategy to pull them out of a situation where the site was outdated, they had no organic traffic and their campaigns were running on autopilot without generating quality leads. Today they receive qualified leads on a steady basis, with a controlled cost per lead and a digital base ready to support the growth of the business.
Nova BPO is an outsourcing company that supports other businesses in areas such as administrative management, accounting, customer service and specialised support, helping them streamline internal processes and gain operational efficiency without having to set up an entire structure of their own. When they got in touch with us, their website was outdated, with no organic traffic, and their Google Ads campaigns were running on autopilot without bringing in quality leads. The project we put together was a full overhaul of their digital presence: rebuilding the website on current technology, rethinking the whole content architecture to highlight the services that actually drive margin for Nova BPO, and setting up an acquisition strategy combining organic SEO and properly worked Google Ads to generate qualified leads on a steady basis.
At La Teva Web we developed a new website on current technology, with modern design and content built from minute one for both user experience and conversion. The whole architecture was rethought from scratch, ordering the services by layers, putting forward the ones that bring the most value and making sure every visitor quickly found what they were looking for without getting lost on the site. The platform has been left ready for future growth, with a flexible CMS that lets the Nova BPO team update content on their own and add new sections without having to come back to the agency every time they want to move something. The combination of the website redesign, the SEO and the Google Ads campaigns has turned around Nova BPO's situation compared to how we found them: today they receive quality leads on a steady basis, the website now plays in their favour instead of holding them back, and they have a digital base that lets them grow without having to stop every now and then to redo something.
On the SEO side we rolled out a full strategy based on keyword research focused on the outsourcing sector, working both the most competitive keywords and the long tail ones, which bring in highly qualified leads even with lower volume. We optimised the existing pages, created new content designed around the real searches potential clients run, and worked on the site structure, metadata and technical elements to give Google a well-built base to rank from. We also ran a competitor analysis to spot gaps no one was covering properly and go after them with our own content. All of it built around the goal of turning SEO into real client acquisition, not just more visibility on the search engine.
On the Google Ads side we cleared out the previous automatic setup and rebuilt the campaigns from scratch with clear goals, precise targeting and new creatives tailored to each type of user. We worked both the campaign structure and the ongoing optimisation, adjusting bids up and down based on what was converting and what wasn't. The result was a significant increase in qualified leads and a much better controlled cost per lead, with a more efficient return on investment than what they had before. The coordination between the new website and the campaigns means every visitor gets a coherent experience from the click to the form submission, which is what actually makes Ads spend convert instead of staying as cheap visits that never close anything.
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