The web design, as a communication channel is affected by the use of one color or another as with any graphic design. The use of color imposes a range of feelings and perceptions that will awaken to the client.
f we analyze the use of color in the logos of the top 100 brands in the world, we find that 95% use one or two colors at most.
ithin the range of colors, blue is the most common color in 33% of cases, followed by red with 29%, 28% used black or grayscale and 13% yellow. The use of these colors is dragged to web design as when doing any web design we must respect the color of the logo.
Another point to consider when designing a logo is the use of typography, today there is a tendency to use typography unique in creating a logo. Currently, 41% of the logos of big brands using only typography in design.