The use of mobile devices is changing user habits when navigating, and now the user is extrapolating it to the desktop versions. This, coupled with the upward trend of responsive web (to suit all types of equipment), and have a tendency to consolidate call in web design
to create websites with scroll.
This, coupled with the upward trend of responsive web (to suit all types of devices), websites with scroll is becoming a tendency in web design.
One of the trends for the web design is the Parallax scrolling effect. It is 100% web scrolling, single page that can go down to infinity, and spectacular visuals reminiscent of a video game. One of the most successful examples is the web of the film Life of Pi. Although by Parallax can get an attractive web design and easily navigable for users, we don’t recommend it to our clients, because of a fundamental reason: SEO. Having a single page that hosts all the content, it will be worst for SEO than a design that has different pages and different internal links. With Parallax we can only work positioning 3 keywords, 1 meta, a unique URL, and we can only highlight text in a H1. They are also websites that are overweight, which carries a penalty of Google. penalty of Google.
Definitely, we recommend using the scroll for web design to have a more responsive web, essential today with the wide variety of devices and screens. But we do not recommend betting on a web design 100% scrolling on one page, to work optimally your SEO (Search Engine Optimization)