The importance of web design
Web design is a discipline focused on the planning, ideation, creation and implementation of digital interfaces and platforms. In other words, web design is the process that encompasses all the elements necessary to create web pages.
Although its definition is simple, its production is not. Web design brings together a large number of factors that play different roles in the creation of a successful website or web page. The design of the interface, the design of the material and graphic resources, the user experience, the adaptability of the design on all types of devices... are just some of the elements that make up web design and make it possible.
The complexity of this branch of design, increasingly booming, requires great professionals behind it. Web designers stand out for their creative and graphic skills, for their high experience in the use of technologies and design software, and for their knowledge of the latest trends in such a changing and evolving environment as the digital sphere.
Now that we know the definition of web design, let's go deeper into its key features, uses, advantages and why it is necessary to have a professional and quality design for your website.
A website represents the most direct digital communication channel with the user. It is the business card of a company on the Internet and the one that will transmit our message to the online world. For this reason, our message must be transmitted in a clear, attractive and appropriate way to our audience.
That's where web design comes in. Web design brings together and unites the brand image, corporate values and the company's message in the form of a visual and attractive web page. Web design is what allows millions of people, projects and companies to have a presence on the Internet and reach their consumers in the best way.
And that's not all! Thanks to a professional web design you can achieve great things. It allows us to satisfy consumers, offer them a perfect user experience, tailored to their needs and accompany them on their journey through our content, products and services. A good web design is the main piece to make our way in the network and get a prominent position among our competitors.
In addition, a well planned and structured web design from the beginning, gives us the opportunity to position better in search results, that is, to have a website prepared for SEO positioning from the first minute.
As we have already mentioned above, our website is the letter of introduction of our company on the Internet, so it is essential that it has an optimized and well thought out web design that allows us to offer quality navigation and encourage maximum conversions of our digital consumers.
We live in the world of immediacy. The attention span of an Internet user is shorter and shorter and, in addition to all this, there are more and more infinite options to choose from. No one is going to wait for content if they have a hundred other options at the click of a button.
So, engaging users from the second 0 is a must. The most popular platforms, media and social networks are fully aware of this, so they offer extremely fast and easy-to-consume content.
It is here where the loading speed of a website becomes really important. This is one of the most important elements of a web page. Designing a website with a loading time as short as possible is one of the priorities to follow, taking care of the use and weight of the images, the different integrations, the development, the interface and navigation elements...etcetera.
Remember: A fast website is very satisfying to users. And a happy user is a future customer.
Usability is the feature that ensures that each and every user can access your website in the best way. The usability of a website allows all your users to discover and enjoy your content regardless of the device or browser in which they are.
A good web usability will avoid visualization or rendering errors, thus avoiding headaches or frustration in the users and that they abandon our page because they do not find what they are looking for. Thanks to a usable and quality web, we avoid this problem. It is important to carry out a complete supervision of the development and design of a website so that it is as usable as possible and offers the most advanced user experience.
Another of the most important points of web design is that this, above all, must be readable and offer an easy and enjoyable navigation. The latter is usually dubbed as a user-friendly website.
In music, the most popular works and symphonies are those that are presented to the public giving life and form to a nature that the viewer, deep inside, already recognizes and loves. It is the same with web design. It must be attractive, different and impressive, but at its core it must have practicality, readability and, above all, functionalities that the user already understands and that make navigation a walk in the countryside.
The colors used in backgrounds and icons, the different sections of the website, the content blocks, banners, illustrations and images... Everything must be designed to be friendly and not to tire the user's eyes, maximizing readability and accessibility, both for users and for search engines that crawl our website.
Typography is another element that falls within this section and should not be overlooked. We must offer a typography that strikes a balance between brand values and legibility for the user. On the Internet we transmit our message with the written word (mostly), so the user must be able to read and understand our content easily.
Continuing with text content, in addition to offering an easy-to-understand typography, we must also avoid very long paragraphs that can make reading heavy for the user and he/she decides to stop reading.
We must also think about the different devices with which our users will browse our website. Computers, laptops, mobiles, tablets... A professional web design will take all these devices into account to offer quality content that can be readable and functional in all of them.
Here are some of the many advantages that a professional web design can bring to your company:
Your website is your company's presentation on the Internet (We can't emphasize this enough). When a potential customer comes to your physical business, the first impression is crucial.
With a website it is exactly the same, it should be the most polished reflection of your business. A website with a low quality web design will make users not have a good experience and even think that the company is outdated, so they will be more likely to leave the page and look for alternatives. Having a functional, attractive and high quality web design is just what you need to leave an impression on users and make an unforgettable first impression.
Google is the largest Internet search engine where people go to look for information, products and services. It is one of the digital channels that bring more traffic and customers to companies and therefore should be taken into high consideration. For Google, the experience and satisfaction of users comes first, so in its first results it will always show those web pages that best meet its requirements and quality standards.
If your website does not have a functional and updated web design, or is not optimized for the latest technologies and devices, it will have little chance of reaching the top positions in Google and, therefore, your potential customers will not find it.
Having a professional web design, quality, and prepared for SEO positioning is vital to get the top positions in Google rankings and gain a good advantage over your competitors.
Thanks to a quality and unique web design, you will be able to establish an online presence that will position you as a leader and reference in your market.
Having a professional web design, with your brand image and tailored to both the needs of your company and your customers, will make you stand out from your competition. There are many websites on the Internet that have web designs in template format that differ very little from each other. With a professional web design you will have the opportunity to present and offer your customers a solution unattainable for your competition.
A well thought out and highly attractive web design will attract more attention from your digital visitors.
A good web design will have the power to arouse the interest of your potential customers, invite them to spend more time on your website and learn about your solutions, to finally accompany them in their buying process and convert interested users into new customers.
Nowadays, the Internet is at everyone's fingertips. When looking for information about a company, it is easier to do it from home or from the cell phone than going physically.
Thanks to a professionally designed website, your customers will be able to find you wherever they are, and they will have a quick way to access your contact information, company address, email, catalog, services...
Let your website speak for you!
At La Teva Web we are a web design agency in Barcelona of high reference and popularity. For more than 18 years we have been offering our clients the most advanced web design services tailored to their needs and ambitions.
If you want to see examples of web design, we invite you to explore the pages and contents of our own website www.latevaweb.com completely custom made.
Or if you prefer, you can visit our clients' web pages made by our web designers. To do so, on our website we offer a magnificent portfolio that compiles the best web designs made by La Teva Web. We encourage you to take a look at it!