When to post on social media?
Updated: 01 / 06 / 2022

When to post on social media?

Bruno Díaz Marketing Manager
Bruno Díaz
Marketing Manager
SectorLet's talk about
What is the ideal time to post on the main social networks? It is a question that many of you have asked us through different channels, so we have decided to write this post with our opinion. After years of experience in online marketing and corporate social media management, this accumulated knowledge, along with numerous published studies on the subject, has allowed us to draw some conclusions about when to post on social media.

The first thing you should know is that social networks are each different, as are the profiles of their users and the use they make of them. Consequently, depending on these elements, the schedule will be one or the other.

Also keep in mind that posting times may vary depending on the target audience you want to reach, and that you can always reach more specific people and potential buyers by managing paid campaigns in Facebook Ads.

When to post on Facebook?

At noon on working days is when more activity is recorded, specifically between 20 and 21 hours, especially on Wednesdays and Fridays. However, you have the option to check the hours where the followers of your page are most active if you go to the section statistics > publications, there you will see if the time slot of the most connected is the one marked by the studies or if on the contrary you have an audience in which, for example, you are usually more active at noon.

When to post on Twitter?

The busiest time on Twitter is at noon, between 12 and 1 pm, and like Facebook, on weekdays. Avoid nights and weekends, unless you're commenting on live events, and keep in mind that posting at these hours will make you compete with the rest. The best option is to try it and get ahead of the busiest hours.

When to post on Instagram?

On the way out of school and work, that is, from 6 pm to 9 pm on weekdays and 3 pm on Fridays. This is the time with the most traffic as it is a mobile network and mostly for young people. You can also post on Sunday, which followed by Friday is the day with the most activity, as it is when users usually post photos of what they have done over the weekend.

When to publish in Tiktok?

The ideal on this video platform is to post in a similar way to Instagram, as it is also a network with a lot of young audiences. The busiest time in Tiktok is between 7pm and midnight.

When to post on Linkedin?

In the social network focused on the business world, it is best to publish in the early hours of the day, between 7 and 8:30 in the morning, especially on Tuesdays, Wednesdays and Fridays. Never at night or on weekends.

When to post on Pinterest?

Rather when you want (or can), because your traffic is irregular. Even so, the most recommended thing is at noon (from 2 pm to 4 pm) and at night (from 8 pm).

And so far our brief review of the best time to post on major social media. We wanted to illustrate it with this image that accompanies the article, that if you find it useful you can share with your friends. Keep in mind, however, that this is neither sacred nor safe, as customs evolve and it is possible that depending on the group to which you want to go the best schedule is not the one we have indicated.

It is always better to try it on different days and times so you can know for sure. And as a final tip, remember that if you also want to reach the Latin American public it is better to publish in the afternoon.
Bruno Díaz Marketing Manager
About the author
Bruno Díaz — Marketing Manager
Professional with a long career as a communication and digital marketing consultant, specializing in SEO, SEM and web projects. As Marketing Manager of the agency, I coordinate a great team of digital marketing technicians of which I am very proud.

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