Google Business Profile: 9 advanced strategies for Local SEO in 2025

Optimizing your business profile information in 2025 is essential for success if you're a local business.

A clear presentation of your business details will help you grow and start receiving more calls, visits, and inquiries. You’ll become a local success!

Advanced tactics to optimize your GBP listing

• 1. Use your business keywords in your name
• 2. Choose the right categories, both primary and secondary
• 3. Add keywords and emojis to your business description
• 4. Use coworking/business centers to create listings in other locations
• 5. Be consistent with your NAP (Name, Address, Phone number)
• 6. Define your own FAQs
• 7. Exact location of your business in malls or office buildings
• 8. Add as many services as possible
• 9. Embed the map on your website
• Bonus tip! Use the official Local Business schema

1. Use your business keywords in your name

A popular tactic lately is adding your main business keyword directly into your Google Business Profile title (formerly Google My Business, key for Google Maps results).

But be careful! Google has started massively editing names of businesses that used this tactic too aggressively for Local SEO.

2. Choose the right categories, both primary and secondary

One of the most important factors for your listing's success is selecting the correct primary category, the one that best defines your business. One way to do this is by checking what your competitors have set.

Another key step is adding 2 to 3 relevant secondary categories to increase your listing’s reach and open up visibility for broader search terms.

3. Add keywords and emojis to your business description

Including relevant keywords in your business description helps with positioning. Similarly, using emojis can increase your listing’s CTR, helping it stand out from competitors.

More tips:

• Add your opening date
• Use a booking link to generate leads
• Integrate a booking engine directly into the profile
• Link all your social media profiles

4. Use coworking/business centers to create listings in other locations

If your business doesn’t have a physical location, you can use a business center service to register new GBP listings.

Note: You should contract mail reception and tax address services to facilitate verifying your listings in multiple places.

5. Be consistent with your NAP (Name, Address, Phone number)

Keeping this information consistent across platforms is crucial for Local SEO. It’s extremely important that your name, address, and phone number remain identical across all directories and web pages.

6. Define your own FAQs

In your GBP profile, you’ll find a FAQ section where you can define the most common questions from your customers.

Don’t wait for questions to come in define them yourself!

7. Exact location of your business in malls or office buildings

If your business is inside an office building or shopping mall and clients have trouble finding you, here’s the solution!

To define the exact floor or suite where your business is located, go to the “Suggest an edit” section of your GBP listing (as an external user). Under the address field, you’ll find a section called “Location details” where you can enter floor or suite number.

8. Add as many services as possible

If you want your business to stand out, having a complete Google listing is key. Pay special attention to the services tab, adding as many as possible. Include the price, a title with the keyword, and a short description and always with the service keyword you're targeting.

9. Embed the map on your website

Embed your Google Business Profile map iframe into your website. This helps users find you easily and also improves your Local SEO.

Bonus tip! Use the official Local Business schema

Adding Local Business structured data to your website is a highly recommended practice to help Google better understand your business information.