How to adapt your SEO strategy to Google 2025 changes and AI Overviews

For the past few weeks, there have been several changes in Google’s search results that have caused a loss of visibility for some content on many websites, thus impacting SEO.

On one hand, Google is placing great importance on EEAT (expertise, experience, authoritativeness, trustworthiness) to strengthen websites that demonstrate authority and trust.

Core Web Vitals are also very important to improve web ranking, as search engines ensure that websites appearing in top positions provide a good user experience (SXO).

On the other hand, the introduction of AI Overviews (artificial intelligence summaries) that appear directly in search results has also had a direct impact on search results.

For example, if we search "what is technical SEO", before SEM or SEO results appear, the top spot on the results page is occupied by an AI-generated summary.

So far, AI Overviews have started appearing in informational queries in certain sectors. This type of result is arbitrary, but a direct impact has been detected on informational websites, with organic traffic drops between 30% and 50%.

In the era of immediacy we live in, users increasingly value quick results and getting answers to their queries with just one click. At the SEO level, beyond ignoring these updates, we must learn to coexist with them by applying new strategies and actions to adapt to this new scenario and try to stand out in the new search results integrating AI Overviews.

These are some of the actions we have begun to implement from our digital marketing agency:

• Implementation of the llms.txt file: this tells AI tools which web content we want to prioritize for their results. We can include main services, products, and blog articles.
• Verify the domain with GPT: to give permission for it to use our information.
• Apply schemas on the website: to facilitate the information search engines find on each page.
• Standardize the author’s signature across all pages (EEAT).
• Review crawl status in Google Search Console to clean errors (Core Web Vitals).
• Adapt linkbuilding strategy to also include brand links. Beyond reinforcing specific products and services, we are also interested in generating external articles with links that strengthen the brand.
• Chat GPT has signed agreements with some news media to display its information. Try to be present in directories and listings because this is the type of information AI uses to show to users. At this point, it is important to work on business keywords and use unique descriptions in each directory. Company data must always be consistent across platforms to unify information (NAP).
• Increase in visibility on AI Overviews for local businesses registered on FourSquare.
• Wikipedia: as a high-authority informational medium, it is one of the most recurrent sources for AI, so it is also interesting to upload informational content on this platform and link to our website.
• Focus blog articles on the type of information that may appear in search results, especially using informative question-style titles and adding FAQs within the article itself. Original content is highly valued as AI does not cannibalize itself.
• On-Page SEO and content: the content to work on web pages should be informational, including images and videos with their respective schemas and alt texts.

In short, recent Google changes emphasize the quality, authority, and experience of websites, as well as technical optimization and integration of new technologies like AI Overviews. To maintain and regain visibility in a rapidly evolving environment, it is essential to adapt SEO strategies by focusing on informational content, good technical practices, and a consistent and reinforced presence across various platforms. Continuous adaptation will be key to standing out in the new search results and ensuring long-term digital success.