Design for a globally recognized brand
Haribo, a world leader brand in fruit jellies is celebrating its 100th birthday this year, and for this reason, it has decided to launch an online contest for all lovers of these little fruity bears. Among the prizes, we can choose between romantic getaways for couples to free dinners or movie tickets.
The Haribo brand is known for its large number of excellent quality sweet products and is present in more than 100 countries around the world.
For this reason, quality, design and usability have been the three fundamental base points of the project. A landing page at the height of a globally recognized brand.
The general idea of the design has been to maintain the essence of the brand so as to identify it in the style of the Haribo contest landing page.
The two main colors used (inherited from the brand) are red and blue, with combinations of yellow in titles and drawings. For the typology, the corporate one has been used: Sans Rounded, thus contributing to reinforce the strength of the brand.
As it is a contest with prizes, it is essential to transmit the feeling of fun and party to the page, for this purpose colorful party icons and large and striking titles have been used.
Following the round style of the Haribo logo, round shapes have been incorporated into the different elements of the page: buttons, form, prize blocks ...
Finally, to better guide the user through the page, it is divided into sections with colored backgrounds.
As it could not be otherwise, the Haribo landing page is responsive, that is, it is optimized to display correctly on mobile and tablet devices.