Web design for Vencafesa | Vending website in Barcelona |La teva Web

A digital platform created to boost Vencafesa's online presence and sales.

Vencafesa – Web redesign, online store and internal area

Vencafesa, based in Barcelona, is a company specialising in vending solutions that offers coffee machines, vending machines and associated products for companies and communities of all sizes.

Some time ago we developed a first version of their website with a catalog of products and services. Over time, the platform had become outdated, and for this reason we have been entrusted with the project again to create a new web design that is more modern, functional and aligned with the current needs of the business.

Visual renewal and evolution of the brand

In addition to the redesign of the website, the evolution of Vencafesa's visual identity has also been worked on. The corporate logo has been updated with a more modern and youthful typography, which provides a more current and coherent image with the positioning of the brand.

This new typography has been applied consistently throughout the website, especially in titles and product highlights, reinforcing the visual unity of the project.

At the level of structure, a side menu has been incorporated, with the aim of differentiating the website within the sector and offering a more distinctive and functional browsing experience.

Mobile-oriented international web

The new website has been developed in several languages and has been fully optimized for mobile devices, following current trends in digital consumption and ensuring a smooth user experience in any format.

Online store and internal area

In terms of functionality, the project incorporates two key improvements: an online store and an internal area for customers.

These functionalities allow Vencafesa's digital business model to be expanded, facilitating the direct purchase of products and improving management and communication with regular customers.

SEO strategy and local positioning

At the level of digital marketing, Vencafesa aims to improve its positioning on Google, especially in the local area of Barcelona.

To this end, a keyword study has been carried out to identify the searches with the highest volume and purchase intention within the vending sector.

A renewed website to digitize Vencafesa's vending channel

With this project we have helped Vencafesa to completely renew its digital presence, moving from an outdated website to a modern, functional platform ready to grow. The new website incorporates an online store and internal area, expanding the company's management and digital sales possibilities.

The result is a clearer, more efficient platform aligned with the brand's current positioning, designed to improve the user experience and strengthen the digital channel as a key business tool.

About the author

Francesc Sánchez — Digital marketing expert

From Barcelona, expert in digital marketing. Founder and CEO of La Teva Web and launcher of our magnificent blog. I am pleased to have laid the first stone of the foundations that support our values: happy customers and projects that leave their mark.