Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage and improving performance of our company within the online market.
Thanks to web analytics, we can gather a detailed description of the past and current situation of our website and end up with valuable recommendations to improve and optimize our website and even, making predictions of trends in a digital environment. Web analytics allows us to measure and control a multitude of variables that add value to the company and other fields of digital marketing.
When using some popular web analytics tools, such as Google Analytics, we collect such an amount of data that it is very easy to lose focus and value data that have little or no impact on the performance of our website or online marketing campaigns and actions that we perform.
Our role as a web analytics agency is to analyse this amount of information to offer meaningful data that responds to business objectives and put you in the powerful position of understanding how your customers are thinking and acting online in order make fact-based decisions.
Our consultancy in web analytics includes the realization of actions such as: