The world's most popular social networking sites have changed over the years, and they'll undoubtedly continue to change as time moves forward. Most old social media platforms will languish, popular ones will stick around as they're forced to evolve, and there will be a lot of brand new social media platforms to be born.
Some social media platforms focus more on the interaction between users, others reward immediacy or focus purely on photographs. And if we expand our geographic action radius, we find networks associated to specific countries, such as Qzone or Weibo in China or VK and Odnoklassniki in Russia.
Depending on the sector in which your company operates, the use of a particular social network can provide a lot of value. On the opposite side, there are social media channels where you will not find your target audience at all.
With the business objectives of your company in mind, we will design the best social media strategy for your company, choosing most suitable social media platforms for the communication of your brand.
Beyond the big social networks like Facebook, Twitter, Instagram or Google+, we would like to highlight three more:
LinkedIn, and to a much lesser degree Xing, is the principal social network for professionals. Aimed at two-way communication it permits interrelation between professionals. Its main uses are for attracting clients, suppliers and personnel, networking and keeping up to-date with trends in the client sector.
Youtube and vimeo
Youtube together with Vimeo are the leading social networks in online video. They are the idea platforms for publishing videos and for the creation of thematic channels and the basis for the exhibition of any company’s audiovisual communication. In fact, many multinationals have used Youtube for the worldwide launch of products and the online campaigns of big brands.
Pinterest has become one of the most important social media platforms when speaking about visual content and it is also growing to become a huge influencer in social shopping and fashion. Thanks to its intuitive pinboard-style platform, it is one of the most exciting ways for collecting the best images on the web.
We help you define and implement strategies in social networks, such as:
We can also help you in deciding the strategy in social networks that your company has to follow in order to communicate effectively and in accordance with your corporate identity through our Social Media Planns.