With the start of a new online project, there is a temptation to start quickly with just a website and to carry out online marketing actions as our business or brand evolves.
The problem is that, without good basis and a detailed analysis of the environment, our project is definitely not using digital media effectively and missing a large amount of business opportunities.
The Digital Marketing Plan covers the needs of a company at this stage, answering questions such as what kind of content do I need on my website? How will I invest my money on digital advertising? Or in which channels should I focus my marketing strategy? Answers that will help you take the right decisions to make a company successful online.
A digital marketing plan should allow a company to assess the viability of a web project and, if possible, put it into operation with all the necessary information to ensure its proper development during the early stages of its life cycle.
For this reason, the preparation of an online marketing plan has to take into account all the inherent characteristics of the company or its project and the environment in which it will operate, avoiding generalist recommendations or conceptions.
In LA TEVA WEB we have carried out digital marketing plans for companies of many different markets and help these companies to have successfully integrated digital marketing into their activities.
A Digital Marketing Plan will provide you with information and data on: