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OCOME is a company specialized in metal closures and perimeter solutions for industrial environments. With a consolidated track record in its sector, it needed its digital presence to live up to its technical level and operational capacity. The challenge was not only aesthetic: it was strategic.
At La Teva Web we understood that the project had to go beyond a simple visual change. The objective was to turn the web into a real commercial tool, capable of capturing qualified demand on Google and transmitting professionalism from the first impact.
The redesign began with an in-depth overhaul of the site's structure. The old website did not allow for a clear understanding of the scope of services or properly differentiate product lines. In an industrial sector, where the customer is looking for concrete solutions and quick answers, this can mean a loss of opportunities.
We are going to reorganize the entire information architecture so that each service has its space, its specific content and a clear orientation to conversion. The new website conveys solidity, order and specialization. Navigation is more intuitive, messages are more direct and the user experience accompanies the natural decision-making process.
The result is a digital platform aligned with the company's reality and prepared to generate contacts.
In parallel with the redesign, a positioning strategy was defined based on the analysis of the real demand in the sector. Instead of working on generic concepts, we are going to identify searches with clear commercial intent, linked to the installation of fences, metal closures and security solutions for companies.
Each page was built with this search intent in mind. The content was written with semantic criteria, adapted to the language of the sector and aimed at capturing qualified traffic. On a technical level, the website was optimized so that Google could correctly understand the structure, the relevance of each service and the internal hierarchy.
In addition, performance, loading speed and adaptation to mobile devices were worked on, essential elements today to compete in increasingly demanding digital environments.
The new OCOME website is not just a visual improvement. It is a solid foundation to grow in organic visibility and consolidate your digital authority in a traditionally low-digitized sector. Now the company has a tool ready to scale content, expand services and strengthen its positioning in the medium and long term.
This project exemplifies our way of working at La Teva Web: combining design, structure and SEO with a business-oriented strategic vision. Because an industrial website should not only be correct; It has to be competitive.
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Installation of fences and metal fences